Final Project: Native Cold Pressed offers Columbus locals juices that are “simple, balanced, raw”

Katarina Triguba
Dan Caterinicchia
Word Count: 787
Short headline: Native Cold Pressed offers Columbus locals juices that are “simple, balanced, raw”
Long headline: A purchase you can feel good about: Native Cold Pressed, a juice bar in the Short North, offers a healthy product that is all-natural, locally-supportive, environmentally-friendly
Tweet: “[Native Cold Pressed] is a place where you can start a journey of being good to yourself.” Nicole Salvo, co-owner of Native Cold Pressed in the Short North district in Columbus, Ohio, explains why purchasing their juices is something that you can feel good about #juicemeup @NativeColdPressed

Americans are becoming increasingly conscious about their health. This has lead many people to seek a more organic, raw diet. Juicing and juice cleanses are trending, due to the ability to pack vital nutrients from fresh fruits and vegetables into one drink. Native Cold Pressed, an organic juice bar in the Short North district of Columbus, Ohio, offers customers an easy way to experience the popular juice trend.

“I love starting my day with juice from Native,” Nathan Branch, a loyal customer at Native said. “It always leaves me feeling revitalized!”

Native Cold Pressed was opened by co-owners Nicole Salvo and Erin Thacker on February 10, 2014.

“People are so much more concerned about health and preventative methods because our country has reached a health crisis lately,” said Nicole Salvo. “Juicing is the most natural, pure way to consume organic vegetables and fruit.”

Most juicing processes utilize rotary blades that move so fast, they create heat that breaks down vital nutrients and enzymes your body needs. This results in a product that must be consumed immediately, otherwise the juice can develop potentially dangerous bacteria.

Native uses a process called “cold pressing.” It is a slower, more involved process that takes about 30 minutes, but creates juice that has a shelf life of 72 hours and is full of medicinal values that go straight to the bloodstream. Customers can purchase enough juice to last their whole juice fast, making it simple, easy and accessible.

“People are more opt to add something healthy to their lifestyle if it is convenient,” said Salvo.
The founders have an interesting story behind their new business. Both are certified yoga instructors, which helped lead them to the juice lifestyle.

Salvo traveled the world for seven years prior to the opening of Native. During her travels, she began practicing yoga, eventually becoming a teacher in Thailand. She came across a group of people who ate a completely raw diet. Juicing was a big part of that diet. She remembers the clarity she felt the first time she drank fresh, organic juice.

When she returned to Columbus, the yoga community was thriving and welcomed her with open arms, however there were few raw food options and only one other juice bar in the Upper Arlington area.

Thacker developed a heart condition at age 24 and sought out alternative methods of healing, including yoga, juicing and consuming raw foods. After working in restaurant management in Columbus for 15 years, Thacker was prepared to open her own business.

The two yogis met at a yoga event. They formed a friendship that led to a successful business partnership.

Using help and guidance from consulting businesses in the area, as well as Thacker’s connections from working in the restaurant industry, they created a business plan.

When thinking of names for their new concept, they listed plant names indigenous to Ohio, since both are originally from the buckeye state. The word “native” was reoccurring on the list and sparked Thacker’s interest—she suggested they name the juice bar Native.

Salvo and Thacker were strategic in the way they handed out samples.

“We wanted to get the product out with the right people,” said Salvo. “We picked places in the Short North and the Columbus area that we supported and wanted to support us as well.”

They also created social media accounts to promote Native. They now have a presence on Facebook (3,339 likes) and Instagram (2,929 followers).

The two founders utilize their expertise in yoga by hosting a “yoga brunch” at The Kitchen in Columbus once a month. Those interested register and pay the $35 fee, which covers an hour of power vinyasa flow yoga, appropriate for beginners and seasoned yogis, Native Cold Pressed juice and a delicious brunch made of raw ingredients.

“After my first yoga class in Thailand, the instructor took me to her favorite juice shop. I felt the nourishment immediately,” said Salvo. “From the beginning [for me], yoga and juice always go together—yoga leaves you in a state of openness physically after a class. Juicing also brings physical openness.”

Joseph Doherty, an employee at Native, feels good about his workplace.

“I love that [Native Cold Pressed] is supporting local, sustainable farms. It feels good to be part of something that’s not feeding the big corporations,” said Doherty. “The juices are served in glass bottles, which are reusable and better for the environment.”

Native Cold Pressed offers a product you will feel good about and will make you feel good.

“[Native] is a place where you can start a journey of being good to yourself. The more you take care of yourself, the better human you will be out there in the world,” said Salvo.

Multimedia Ideas:
-photo of owners grocery shopping for supplies
-photo of owners/employees cold-pressing
-photo of employee serving juice and customer receiving juice
-photo of customer contemplating juice menu
-photo of customers enjoying juice
-video of owner interview—stating why everyone should try Native, benefits of juicing
-photo of yoga brunch event at Native
-video of yoga brunch event at Native
-graphic of various benefits of juicing
-graphic of juice ingredients

Sources:
http://www.nativecoldpressed.com

Nicole Salvo
614-477-3887
nicole@nativecoldpressed.com

Joseph Doherty
740-816-1152
Doherty.62@osu.edu

Nathan Branch
614-749-1796

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Final project outline

Local juice bar offers holistic lifestyle to Columbus scene

  1. In February 2014 Native Cold Pressed opened in Short North District of Columbus, Ohio
    1. Founders Nicole Salvo and Erin Thacker
      1. Both were advocates of holistic lifestyle
      2. Both are yoga instructors—met at a yoga event on a farm
      3. Salvo
        1. travel (Chicago, LA, South Africa, London), yoga, raw food, juicing
        2. yoga certification, yoga instructor in Thailand
        3. back to Columbus—no raw food options available
      4. Thacker
        1. yoga certification
        2. met Naturopath, helped her wean off medications
        3. worked in Columbus restaurant industry
    2. Cold Pressed process
      1. more healthful than other processes
      2. benefits of juicing
      3. how ingredients are obtained
      4. kinds of juices offered, prices
      5. customer opinion
    3. Native lifestyle
      1. values
      2. Fusion of juicing, raw food and yoga
        1. yoga brunches
        2. Innocent Eatery healthy bites
      3. employee–what it’s like to work at Native
    4. Promotion
      1. Instagram–one of Columbus’ most followed
      2. Facebook
      3. Pop-up samples at Lush at Polaris Fashion Place
    5. Hope for the future
  2. About section
  3. Contact information

Communication 2321: “The Fundamental Foundation for Strategic Communication”

COLUMBUS, Ohio – July 18, 2014 — Communication is a vital skill that is often taken for granted and overlooked. No job can be effectively executed without the use of good communication. In Communication 2321 at The Ohio State University, students fine-tune their expertise in communication, particularly in the written form.

The course is “designed to make students better communicators and better writers,” said Dan Caterinicchia, who teaches Communication 2321.

Students get a feel for how writing is used in the professional world. By the end of the course, students will know the basics of journalistic, promotional and blog writing. They will be familiarized with Associated Press style, which is commonly utilized in the professional world. Students will learn to write assignments with a tight deadline, simulating the importance of timeliness in the professional world.

“[The course] gives you a real-world feel of how things actually are in journalism, public relations and broadcasting careers,” said Nora Cromer, a sophomore OSU student who is studying strategic communication. “I’ve never been in a communication class where i had to do real-world writing. It’s a one-of-a-kind class.”

Cromer is a Media Relations and Social Media Support Intern at Bell Communications. She has already used the information she has learned in this course in her current internship.

“I like the high expectations [of this course]. It causes me to work at a higher level. I know it will be a huge help to me in the future,” Cromer said.

During the course, students will do a lot of writing. Assignments include writing a memoir about a day in your life, a profile piece about a person within the OSU community, two press releases and a final project that allows students to utilize the knowledge they have collected throughout the course. Students are required to familiarize themselves with the AP style and current events. The students are quizzed each week on AP style and the news.

Although the course is geared towards strategic communication majors and provides students with what Caterinicchia describes as “the fundamental foundation for strategic communication,” students of all majors can benefit from the course content.

“The skill set [learned in this course] is transferrable—there is no doubt about it,” said Caterinicchia. “It is applicable to every major, every job pursuit.”

If students wish to compete in today’s job market, they must learn to stand out from their competition. Communication 2321 will equip students with the ability to ask provocative questions. They will impress future employers with their ability to write professionally. Every student, therefore, can benefit from enrolling in this course.

About:
Communication 2321 is a course taught at The Ohio State University for students within the strategic communication major. The focus is on writing for strategic communication. Students will learn journalistic writing, broadcast writing, promotional writing and internet writing via blogging.

Contact:
Katarina Triguba
triguba.3@osu.edu
The Ohio State University School of Communication
Derby Hall
154 N. Oval Mall
Columbus, Ohio 43210
614-282-8866

Multimedia Promotional Campaign: Dove Real Beauty

In a multimedia promotional campaign, a company utilizes multiple media outlets in order to promote a product or service. Dove did this successfully in their 2013 “Real Beauty Sketches” campaign. I chose this particular campaign because it is so inspirational. Many women, including myself, struggle with self-consciousness based on their self-perception. The Dove campaign brings attention to the fact that when we look at ourselves, we see mainly our flaws that other people would never notice. The campaign is eye-opening and very memorable, but it is difficult to understand why this theme is used to promote the Dove brand.

The campaign incorporates a video describing the study and the experiences of the participants. The video includes audio–the forensic artist and the participants speaking, as well as music. The voices tell the story and the music sets an inspirational tone. It includes pictures of the forensic drawings when the participants described themselves and when they described another participant. This enables the reader to notice the difference between self-perceptions and the perceptions of others. The campaign also features text, both in the video as well as on the campaign website.

The “Real Beauty Sketches” campaign is featured on Dove’s website. It has its own page. The campaign swept through social media outlets with mass popularity in 2013. The campaign was shared on Twitter over 18,000 times and over 694,000 people liked the campaign on Facebook. The campaign website includes links that allow you to share it on Twitter or “like” it on Facebook.

Communication 2321: “The Fundamental Foundation for Strategic Communication”

COLUMBUS, Ohio – July 18, 2014 — Communication is a vital skill that is often taken for granted and overlooked. No job can be effectively executed without the use of good communication. In Communication 2321 at The Ohio State University, students will fine-tune their expertise in communication, particularly in the written form.

The course is “designed to make students better communicators and better writers,” said Dan Caterinicchia, a professor who teaches Communication 2321.

Students get a feel for how writing is used in the professional world. By the end of the course, students will know the basics of journalistic, promotional and blog writing. They will be familiarized with Associated Press style, which is commonly utilized in the professional world. Students will learn to write assignments with a tight deadline, simulating the importance of timeliness in the professional world.

“[The course] gives you a real-world feel of how things actually are in journalism, public relations and broadcasting careers,” said Nora Cronmer, a sophomore OSU student who is studying strategic communication. “I’ve never been in a communication class where i had to do real-world writing. It’s a one-of-a-kind class.”

Cronmer is a Media Relations and Social Media Support Intern at Bell Communications. She has already used the information she has learned in this course in her current internship.

“I like the high expectations [of this course]. It causes me to work at a higher level. I know it will be a huge help to me in the future,” Cronmer said.

Although the course is geared towards strategic communication majors and provides students with what Caterinicchia describes as “the fundamental foundation for strategic communication,” students of all majors can benefit from the course content.

“The skill set [learned in this course] is transferrable—there is no doubt about it,” said Caterinicchia. “It is applicable to every major, every job pursuit.”

If students wish to compete in today’s job market, they must learn to stand out from their competition. Communication 2321 will equip students with the ability to ask provocative questions. They will impress future employers with their ability to write professionally. Every student, therefore, can benefit from enrolling in this course.

About:
Communication 2321 is a course taught at The Ohio State University for students within the strategic communication major. The focus is on writing for strategic communication. Students will learn journalistic writing, broadcast writing, promotional writing and internet writing via blogging.

Contact:
Katarina Triguba
triguba.3@osu.edu
The Ohio State University School of Communication
Derby Hall
154 N. Oval Mall
Columbus, Ohio 43210
614-282-8866

Broadcast

Good afternoon and welcome to this edition of KT news.

 

Astronomers are calling the summer of 2014 “the summer of supermoons.”
These lunar events are not uncommon, appearing in the night skies about every 13 months, but they are certainly a spectacle. A supermoon is the largest apparent size of the moon seen from Earth, which results in a beautiful, brighter-than-usual full moon.
The first of this summer’s supermoons occurred on July 12 early in the morning. Many people woke up early on this date to experience this amazing celestial occurrence.
For those of you who missed this lunar event, have no fear. There will be two more supermoons this summer, occurring on August 10 and September 9.
Larger-than-usual tides and inclement weather are postulated effects of the supermoon.
Across the nation, we have experienced strange weather thus far this summer, including tornadoes, major flooding, cooler-than-average temperatures and severe thunderstorms.
Early last week, severe storms raged across the East, killing several people in Syracuse, New York and Maryland. Thousands of people in New York and Pennsylvania remain without power because of these intense rainstorms.
It is unknown whether the incidence of the supermoons and the severe weather across the nation are related. However, the lunar event and the extreme weather remain intriguing for meteorologists, astronomers, and sky gazers alike.

Katarina Triguba for KT news.

Blake Myers, OSU student, prefers the sun over the gloominess of the classroom

             Although Blake Myers is a full-time student studying strategic communication and business, he is not a fan of being stuck indoors.

            He considers himself a lover of nature. He spends most of his free time fishing, camping and doing other “outdoorsy” activities.

            “I hate school,” Myers said. “I hate sitting in classrooms. I like to get outdoors and do whatever I’d like. I like the sun. Ohio doesn’t get a lot of sun, so it’s nice to get out when I can.”

            Myers hopes he can utilize his passion for the outdoors in his future career. He would like to work for a company that is eco-friendly and focuses its efforts on the environment.

            As for his other life goals, Myers is a simple guy. His only hope is that in the next 10 years, he would like to have a job, a family and a car.

My Very First Tweet Chat!

For one of my communication classes, I was required to participate in a tweet chat. Yes, I have discussed before that I dislike social media. But I genuinely enjoyed participating in this tweet chat because I connected with professionals in the career field that I hope to someday join.

I participated in BrandChat, a tweet chat that focuses on branding. A couple topics that were discussed included customer loyalty programs and the effectiveness of coupons. It was interesting to chat with professionals about these topics. I have been learning about branding for the past few years of my life, but these professionals deal with these topics on a daily basis and have hands-on experience with them. It was interesting to get expert opinions.

I was really happy when I received some positive feedback from my own opinions on these topics! It was nice to know that I can participate in this forum and that my thoughts are valued by ACTUAL professionals. Perhaps I can actually hold my own in the branding arena! Overall the experience was very informational and reassuring.

Are You Communicating as Effectively as You Think?

I found this wonderful online article about how leaders can communicate more effectively. Mike Myatt, Chief Strategy Officer at N2growth, put forward the following five tips:

  1. Are your words consistent with your character? Will your choices stand the test of time, or will they come back to haunt you? It is important to understand that words are not easily forgotten – they leave a lasting and often indelible impression.
  2. Are your words consistent with your actions? Nothing hurts a leader’s reputation faster than becoming known for being disingenuous. Do your words build bridges or burn them? Do your words engender confidence or destroy trust? If you say one thing yet do another, it won’t be long before you lose the confidence of those around you.
  3. Are your words intended to help or hinder? Do they offer constructive criticism or do they belittle and intimidate? Are your words benefiting others or just yourself? Are your words adding value or just adding to the noise? The goal of every interaction should be leaving others with the feeling that the time spent with you was beneficial to them. If you cannot espouse something helpful, then why say or write anything at all?
  4. Do your words leave room for others? If your words overshadow or drown-out the words of others you’ve simply wasted your breath. Remember that most people don’t want to be lectured, and that it’s very difficult to learn anything when giving a monologue. However great things tend to happen when engaged in meaningful dialogue.
  5. Do your words start conversations or end them? The goal of any interaction is not to get in the last word, but rather to remain engaged in order to create the desired outcome. You don’t learn, inspire, motivate, influence, educate, or inform by shutting someone down.

I have found this immensely helpful in improving my own communication skills. I believe that we all oftentimes take the importance of communication for granted. We focus instead on our education, experience, or power, forgetting that one cannot hope to be a successful person without proper communication skills.

I challenge you all to read these tips and apply them to yourself. I chose to record an audio of myself speaking with my friends for a 30-minute period. I was ASTOUNDED by how many “fillers” I used. All in all, I counted 32 “likes,” 40 “ums,” and 7 “I means.” Before I completed this exercise, I believed I was a great communicator and did not have much room to improve my skills. Now that I have reflected on how I actually sound, I need to take the proper steps to edit my speaking skills.